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  <url>
    <loc>http://www.russelldouglas.com/trends</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068647350-MRBSKBIT1L66JZ79MYHA/Google+cardiac+sensors.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Tech giving hospitals the cutting edge http://www.bbc.co.uk/news/business-33326422</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438815159467-8AZABGS6EGFCN4DD45B8/PS.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>The window that never sleeps An interactive holographic shop window display concept for Paul Smith on Floral Street, Covent Garden, London. This concept aims to engage and attract potential customers in one of the busiest places in London out of hours. https://vimeo.com/131642284</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067879284-UT8SNM3ULC4KRNCQKI8L/Owlet1.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Owlet smart sock Sleep better as a new mom with the Owlet Care smart sock baby monitor. It will monitor your baby's vital signs and alert you only when needed. https://www.owletcare.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438210930285-UM05I3BBM08K72M0JG0T/lg-homechat-ces-2014.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>LG Smart Kitchen - chat with your appliances http://www.lg.com/us/discover/smartthinq/thinq</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438210445208-6QHYGMGEJ84EDDL8V3L7/tesla.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>  A retail experience that reinvents the way cars are sold. http://www.nurun.com/en/case-studies/tesla-motors-retail-kiosks</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438211057173-BARDPWU9HXGA8OXYYWP5/Hive_thermostat.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>IoT in the home - becoming tangible and desirable  The new British Gas HIVE has been through some changes... http://www.bbc.com/news/technology-33477572 -</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438066944780-VG4TM52BWAN3NRRYUD15/MoneySuperMarket-Mind-Controlled-Car-08.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Car Insurance Epic Mind Drive - Control a car with your mind! http://www.moneysupermarket.com/hubs/car-insurance/mind-drive</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438210267923-LDLLMUBMYPKBCGD8X55P/UberTesla-Email-Header-V2-Gallery.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>All TESLA Driverless cars all owned by UBER in 2020  http://www.computerworld.com/article/2945817/telematics/uber-will-buy-all-the-self-driving-cars-that-tesla-can-build-in-2020.html</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068864611-QTIDQ0TCVC23FMM610EX/Google+Globe.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Google Space Camp Camp Google is a free summer camp that gets kids learning through fun, interactive science activities and adventures. Led by experts, the activities have been designed to encourage kids to ask questions, setting them on a lifelong journey of exploration and discovery. https://camp.withgoogle.com/activities/week1/whats-down-there</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438127375722-YZMVNVCJKR9B2YZN5KAH/econsultancy-logo-1024x10244.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>  Wearables in retail How Wearable (specifically Apple Watch) could supercharge shopper marketing, using haptic to guide shoppers to the shelf to find the items on their digital shopping list. How geolocation can be used to offer deals when shopper enters the right store at the right time (with a countdown)  https://econsultancy.com/blog/66668-four-ecommerce-tech-trends-to-watch-in-2015/</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438066857714-OKNADSM3PEHW177711X3/Sainsburys_innovation.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Sainsbury open Digital Lab Whilst in-house digital labs, innovation labs, tech labs are popping up all over the world. Sainsbury's in the U.K being the latest. http://m.thedrum.com/news/2015/04/01/sainsbury-s-creates-digital-lab-latest-effort-keep-consumers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067282586-7SV1H9N9DUIG03SURH5Y/Project-Jacquard.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Google/Levi - Project Jacquard Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. https://www.google.com/atap/project-jacquard</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438066759903-YI0PXU8I7VTLXQIZYDFY/image-asset.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>  5 digital paradoxes https://hbr.org/2015/07/the-5-paradoxes-of-digital-business-leadership</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438066694699-C05KMOPL0SB9YHFZE0EQ/image-asset.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Ideo transforms the business class experience for Lufthansa http://www.ideo.com/work/a-new-level-of-german-hospitality-elevates-business-class-travel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068796469-H059DT8CFVUNXGDHIV6O/liftware.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Liftware - helping those with hand tremors to eat again http://www.liftware.com</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067554473-5XPM8NPMWWS6YPI038GP/maxresdefault.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Welcome to ‘The Matrix’? Theme park with virtual reality twist. www.thevoid.com</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438066300681-5C741P86SL5DU5J999QD/image-asset.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Luna Sleep  Luna is the world's first mattress cover that makes any bed smart. http://lunasleep.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438066640733-N208AYPNK4FOLSPWNVPW/image-asset.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>  The ‘Why’ Of Digital Transformation Is Clear. Now It’s Time For ‘How’ http://m.cmo.com/articles/2015/7/9/the-why-of-digital-transformation-is-clear-now-its-time-for-how.html</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067109276-JODC5JY50AJKJQMUC2JA/pothole_final_Cropper_Header.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Jaguar Land Rover work on a smart pothole detection system for the U.K http://newsroom.jaguarlandrover.com/en-in/jlr-corp/news/2015/06/jlr_pothole_alert_research_100615</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438065804861-SULONP7O1LSB8DXFU1TP/image-asset.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>IDEO Future of Automotive How different will tomorrow be from today? Both a lot and very little. More of us will live to be 100. Our resources will diminish while our technological capacity grows. Stuff will get faster and cheaper. But our basic needs? We're betting those stay the same—that humans will still need to sleep, to eat, to work, and to move from place to place. That last part is what we're interested in here. What happens to mobility in the next 15 years? Let's go for a ride and find out. http://automobility.ideo.com</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067826716-9GQKQQJ9BRBPAWSIDDEK/flirtey-drone-delivery%402x.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Flirtey is the world's first autonomous aerial delivery company www.flirtey.com</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068255435-ZNM4AO1XWIC6UI14HAI8/02_BACKS_FRONTS_4k.Still002_HR_NEW.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>o2 and the England RFU VR Wear the Rose allows you to train with your favourite player in VR! http://www.slashgear.com/o2-wear-the-rose-360-degree-virtual-reality-experience-uses-oculus-rift-06315919/</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067317093-AY77B4ZTTBEIAPDEA9LO/IKEA.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>IKEA and IDEO bake up the future of the kitchen http://www.conceptkitchen2025.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438127547025-ZFWHHO7GN1M05TNQ0HOB/RFID.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Five retailers using NFC and RFID to enhance shopping: but do they work? https://econsultancy.com/blog/65307-five-retailers-using-nfc-and-rfid-to-enhance-shopping-but-do-they-work</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068595157-T98EZAGETSL1S7B0V2PG/wearable-technology-woven-into-clothes.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Sensor-driven diagnosis While fitness trackers from Fitbit and Jawbone flood the market alongside smartwatches from Apple, Samsung, LG and Motorola, the wearable industry is already looking towards a bigger picture - stepping away from consumers and using the technology to improve medical treatment http://www.ibtimes.co.uk/wearables-2-0-sensors-woven-into-clothing-lead-medical-revolution-1491495</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068486338-R1LNULV7DNEDCNFQG5XQ/Google+sensor.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Wearable Sensors, early diagnosis , remote diagnosis http://pathfindersoftware.com/2015/07/wearable-sensors-are-the-future-of-personalized-medicine-html</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067495164-ZTU9TRNFPMAS1XAXU90N/kasabian.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Virtual reality gives music fans chance to be onstage with Kasabian http://visualise.com/2015/02/virtual-reality-gives-music-fans-chance-onstage-kasabian</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067763912-O9KM78Z5JJUYFD2XE1K7/1-ultrathindia.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>eSkin epidermal electronics http://www.mc10inc.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068172799-8CXGNXAR6RR68F55RE8V/NASCAR-NextVR-1.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Next VR - be the action NextVR develops custom lens-to-lens system for capturing live on-demand VR at broadcast quality http://www.hollywoodreporter.com/behind-screen/fox-sports-nextvr-demo-live-803101</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068068216-LJQNR0VF3GQ7MHP9RY41/14n1224oshbot-still.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>OSHbot service robots OSHbot retail service robots were installed in the midtown San Jose Orchard Supply Hardware store. OSHbot will greet you when you come in, and you can talk back - in English or Spanish. Just tell OSHbot what you are looking for and it will guide you to that item in the store. http://www.lowesinnovationlabs.com/innovation-robots</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438127276874-Y2NXUTCSCCKCJEX2AWBO/Masterpass3.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Shop This  ShopThis! with Masterpass is one of MasterCard's newest innovations aimed at closing the gap between when you see something you like in an ad and when you make a move to buy it. ShopThis! with Masterpass is a new tech capability provided by MasterCard to digital publications, which effectively enables a buy now button on digital ads. http://www.trendhunter.com/trends/shopthis-with-masterpass</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068401197-SMP0VC0GJ4WAY9OCM794/Screen+Shot+2015-07-20+at+9.05.15+am.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Google Expeditions Take a field trip to anywhere in the world. https://www.google.com/edu/expeditions  </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438210807940-H8NSJAHO02FPYTUMLIM3/IBM-watson-demo-620x413.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Machine learning in the kitchen with IBM’s Watson  The team at IBM’s aim is to create an app that helps everyone from home cooks to restaurant chefs come up with new classics, so to do that, we gave Watson access to our massive (over 10,000) recipe database. (FYI: The kitchen isn’t IBM’s only domain—the team is currently using Watson to improve all sorts of industries and domains, like improving users’ personal health.) http://www.bonappetit.com/entertaining-style/trends-news/article/chef-watson-app</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438066110042-XNRB64YJ06JX8DDDB8NA/image-asset.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Disney’s $1 Billion Bet on a Magical Wristband http://www.wired.com/2015/03/disney-magicband</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067939310-J17H6PRAXM1PTCVDJKMF/smart-wine-bottle.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>The Smart Wine Bottle Thinfilm and G World Introduce First “Smart Wine Bottle” Featuring Printed Electronics Technology. http://www.reuters.com/article/2015/07/10/ca-thin-film-g-world-idUSnBw105103a+100+BSW20150710</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068432295-B0VZQBWTV6KJAK2PTYKQ/Bighealth.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Giving BigData back to the patient : Big Health  Billions of people worldwide are suffering from problems for which we have proven behavioral solutions. Yet most can’t access anything other than pills. We use tracked data to create highly personalized behavioral medicine programs, all delivered via web and mobile to the highest standards of clinical evidence.  https://www.bighealth.com</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438065995632-Z135AZXFC4POQLWPSYHB/image-asset.jpeg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Lily The Lily autonomous drone - a camera drone slaved to a person’s movement. http://www.trendhunter.com/trends/lily-camera</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068708189-2PX5HF60IZO1Z5JG5NDM/Bionic+lenses.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Contact lens with built-in telescope could help people with blinding disease http://edition.cnn.com/2015/03/17/tech/contact-lens-telescope-blindness/index.html</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438126857469-D38VF15KDM4M3MHMPH1Y/mindcraft.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Minecraft as a teaching tool MinecraftEdu is a school-ready remix of the original smash hit game Minecraft. Minecraft Education Edition - Bring Minecraft to the Classroom! http://minecraftedu.com</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067995301-H82EFNTF31JAVK0RH1HX/NFL-on-Regent-Street-Flags_9.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Regent Street launches smart app http://barracloughandco.com/2015/04/09/review-walking-to-the-ibeacon-beat-on-regent-street</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438127114184-GNV881G8KNJAL66CRPB5/Googleshop.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Google has opened its first ever store Rather than offering a retail experience, the shop in central London is more like a Google-themed amusement park.  Visitors can press big red buttons to work an interactive display of Google (GOOG) features, including a play pod and screens showing Google trends (filtered to make sure the results are family friendly).  http://money.cnn.com/2015/03/11/technology/google-shop-london/?iid=EL</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067009823-N17M4XYUCZY5967PP5E1/backtoschool.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Back-to-School Shopping 2015: How Marketers Can Make the Grade https://www.thinkwithgoogle.com/articles/back-to-school-shopping-how-marketers-can-make-the-grade.html</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067605226-4FJQY5D2AHW9NFPGG2OP/Hand-holding-zoomed-in.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Google's diabetes 'smart' lens licensed to Novartis http://www.bbc.co.uk/news/business-28310697</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438127179603-HYFDENL4EMBRADEA3535/Clarks+foot.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Clarks using iPads to measure feet  http://www.bbc.com/news/business-32738088</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067072088-XJRECQD1WFK410Z3RW1U/Spritz-2-820x420.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Spritzing lets you read at up to 5x normal reading speed http://www.spritzinc.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438067430979-ESU5EESUCSL5IZ0NR7VI/oculus-rift-BC-authordemo.png</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Destination British Columbia VR http://www.destinationbc.ca/News/Local/Destination-BC-Creates-The-Wild-Within-VR-Experien.aspx#.VbcYtHizcaU</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1438068298978-1U49UW5R1SLTFK438W3S/451546955_1280.jpg</image:loc>
      <image:title>Digital Trends</image:title>
      <image:caption>Reconjet The first heads up display for sport enthusiasts. http://www.reconinstruments.com/products/jet</image:caption>
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    <lastmod>2015-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53599ec0e4b083ea19edc6bc/1437366436398-025G6QVCMR530R4JTDFV/g_bigpicture.png</image:loc>
      <image:title>Drinks - Title</image:title>
      <image:caption>Short description here and here's a link</image:caption>
    </image:image>
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      <image:title>Drinks</image:title>
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    <loc>http://www.russelldouglas.com/new-products</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-07-19</lastmod>
  </url>
  <url>
    <loc>http://www.russelldouglas.com/new-products/rd-book-2010</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-07-19</lastmod>
    <image:image>
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      <image:title>New Products - RD Book 2010</image:title>
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